G&R Aleman Concrete

G&R Aleman has been laying the foundation for some of the largest construction projects from Winston-Salem to Raleigh, North Carolina. They have previously worked on almost exclusively commercial concrete projects. Because they never had much of public facing brand, I was given a clean slate to work with when they approached me about branding.

Similar to concrete, the logo needed to be strong and able to stand the test of time. Going through several rounds of logo options, I ultimately used the G and R together to create a strong and recognizable design mark. Once the logo was created, this inspired the designs of stationary, shirts for the office and job site, as well as branding for the work trucks.